INITIAL RESEARCH: THE JUNGLE BOOK
The Jungle Book (1967) Who made it? Disney created the original (1967) film based on Rudyard Kipling's book of the same name How was it marketed? limited edition DVD vaulted the purchases of the film (stopped to build up the demand) vinyl soundtrack digital downloads theme park rides How successful was it? box office smash $141 million gross (29th highest grossing film in the USA) $205 million made worldwide E.g. advert - codes & conventions audience? how successful? The Jungle Book (2016) Who made it? based on the original by Rudyard Kipling Jon Favreau Brigham Taylor How was it marketed? fan conventions showing sneak-peak footage bloggers entertainment news sites trailers included the scarier moments from the film to widen their audience the actors appeared in many posters/billboards alongside their animated character attached their adverts to other films like 'Star Wars: the For...