THE BIG ISSUE ESSAY
Analyse why The Big Issue magazine has used a intertextual approach to the referendum on its front cover... This Big Issue cover uses intertextuality to create a humorous but powerful reference to the current Brexit debate. Hence, by siding this significant political event with a 70's pop group, the juxtaposition creates added value which a standard magazine cover on Brexit wouldn't produce. The Swedish pop group, 'ABBA', were a typical 1970's band, producing record-breaking hits. The use of lyrics and the image of iconic 'ABBA' costumes all produce a very clear understanding of the meaning behind the cover page for the reader. This is especially important for The Big Issue magazine as its readers are buying it in the streets; therefore it needs to be eye-catching, with them being able to establish an understanding of what the following articles will be off, based from the cover page. Sweden is in the European Union, consequently this adds to the...