Maddie Haywood's A Level Media

This H&M campaign uses fast-paced editing throughout, cutting from scene to scene; representing the fast-pace which the fashion industry is commonly known for. Though as well as this, the overall video refers to the importance of recycling your clothes. By promoting this video, H&M's 'Bring It On' campaign is becoming recognised by a wider audience, making it known to more people the ethics which the brand believes in. For many, this promotion is very appealing as the need for recycling is becoming greater; furthermore some members of the audience then may chose to shop at H&M as they are representing themselves as ethical, with clothing being made from recycled fibres.  The video begins with an establishing shot of a party setting. Here the lighting is low, with the people included shown as silhouettes in the darkness. Similarly, the diegetic sound within this scene, the singing and the base of the music also represent a party environment. Within th

My two final posters use similar media advertisement conventions; as part of the brief entailed that it should be clear that the two different posters are advertising the same brand. The main images I used within my posters show two different models, with the male model appearing on both posters and a female model on one. I purposely chose for my models to have very simple poses, hence making sure that the audiences attention is all aimed towards the clothing. Then, on the second poster, I moved the male model into the background and also placed him side-on to the camera. This makes sure that the audience is able to see a different angle of the clothing, though helps to increase the continuity across the two advertisements. The female model I added into the second poster allows the brand to showcase how they are a diverse brand, appealing to both genders. Here, this is another factor which helps pull the posters together as the female model is shown in the same pose as