Maddie Haywood's A Level Media

On the BBC's website it reads... the remit of Radio 1 is t entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech it's target audience is 15-29 year olds and it should also provide some programming for younger teenagers  it should offer a range of new music, support emerging artists - especially those from the UK and should provide a platform for live music news, documentaries and advice campaigns should cover areas of relevance to young adults  Making Radio 1's breakfast show - Nick Grimshaw https://www.bbc.co.uk/radio/play/p056kgbh current & topical (news events/social media) have flexibility - not scripted  5 million listeners a week promoting other BBC programmes (Big Weekend) producer is Will Foster  assistant producer is Fionna Harrison  celebrity involvement  relationships between show teams (like a dysfunctional family) - inclusive and nature feel for audience  'silly &

CATEGORISATION  Audiences are measured by RAJAR (radio joint audience research) official company  jointly owned by the BBC & Radio centre on behalf on the commercial  services are expensive but are often available RQIV framework is used as a basis for performance analysis reach - extent to which BBC services are used by the audience  quality - audience perception impact - extent to which BBC content delivers the BBC's public purposes  value for money - consideration of performance alongside cost  weekly reach hours per listener  appreciation index  BBC aims to reflect a young diverse audience (whole UK population) presenter line-up music  content  Connecting the station directly with listeners that are not served by other areas across the media, particularly ethnic minorities. Reach  90% of adults listen to the radio every week 67% of adults listen to BBC radio every week ages 25-34 have declined in radio listeners (within radio 1&#

How old is the BBC? 96 years old (18th October 1922) has also been broadcasting radio for this entire existence and television since the 1930's  Who is Lord Reith and what connection does he have with the BBC? founder of the BBC  first general manager in 1922 first director general when it became public in 1927 When did the BBC start broadcasting Radio 1? 30th September 1967 What are the BBC's five Public Purposes as set out in the Royal Charter? provide impartial news and information to help people understand and engage with the world around them to support the learning of people of all ages  show the most creative, highest quality and distinctive output and services  to reflect, represent and serve the diverse communities of the UK, in doing so support the creative economy across the UK to reflect the UK, its culture and values to the world What is the BBC's Mission? to inform, educate and enrich 'with our partners we

E.g. Xbox 'Xbox Champagne'  This advertisement by Microsoft is one of the first examples of a viral video before the age of Youtube, which was promoting the first ever Xbox (2002).  It is also renowned for falling foul of the Independent Television Commission and hence being banned. In total it attracted 136 complaints from people who found the advertisement 'offensive, shocking and of bad taste'. Though the main cause of concern came from the theme of death which is portrayed in the advert. However Microsoft defended the advert, stating that it was supposed to portray a positive outlook on life. ITC dismissed this as the regulations for advertising are more strict as viewers don't gain any prior warnings in relation to content or cannot chose to watch it, as they could chose to watch a violent television programme. The banning of this advertisement only made it more popular and memorable, hence to this day it is easy to find on sites such as Youtube.

Example exam question -  Explain the impact of digitally convergent media platforms on video game production, distribution and consumption, refer to Minecraft to support your answer.  Why do people play video games? escapism  social interaction  educational adrenaline rush  entertainment  obsession  Minecraft is an independent computer game designed in 2009, with it being released on multiple platforms -  e.g. Microsoft Windows  e.g. Mac  e.g. Xbox 360 e.g. Playstation 3 e.g. mobile phones Minecraft has variable gameplay modes, for instance creative and survival mods. These also include intertextual mods which link Minecraft to other popular game plays such as The Simpsons or Lego. Minecraft has a pixelated old-fashioned aesthetic which has taken the gaming world by surprise as it originally seems like the game is behind the rest of the gaming world when it comes to aesthetics. However mods have now been created which produces game play footage t

How are video games traditionally marketed & what franchising takes place? television adverts billboards posters  word of mouth - which social media has increased  newspapers  specialist magazines  pre-releases / demo versions https://www.slideshare.net/Katrinabrookes/marketing-minecraft Examples  of franchising -  Lego acts as a way into Minecraft for younger users who have been inspired by the creativity of Lego, as the game is the continuation of this. Jinx clothing allows Minecraft enthusiasts to show their identity and can also act as collectibles. Egmont Group books (publisher) creates hand books based around Minecraft, so this type of franchising is aimed at those already involved within the game rather than beginners, providing both knowledge and entertainment.    Intertextuality helps to widen the audience as it broadens the interests of those playing the game as there are various 'mods' which link to existing popular TV shows such as The Simp

Minecraft is often used as an educational tool as it allows users to 'create not destroy' which sets it apart from other games within the industry, which are often targeted around violence. The endless modes which Minecraft provides allows users to create individual worlds and 'builds' which can then be shared with other users to expand social interaction. Traditionally children are encouraged to not interact with others on the internet as, for obvious reasons true identity can be hidden. However, this game is known online as a good platform for children to interact with others as they all share similar interests within creation.  Minecraft was brought by Microsoft in 2014 for $2.5 million which resulted in many stipulating how it would impact on the game itself... Advantages - provides sufficient funding  the game helps to widen the audience for Microsoft as traditionally it was deemed a simple and 'boring' platform for adults  Minecraft hasn't y

How did Disney successfully use cross-media promotion as part of The Jungle Book’s marketing campaign? The 2016 version of the Jungle Book licensed other manufactures to produce related products, such as the brand Kenzo designed clothing to mark the films release with featured designs from the original version. Similarly Disney also made links to companies such as Mcdonald's where the Jungle Book related images and toys were displayed on the 'happy meal' boxes. This use of cross-media production by licensing other manufacturers gives Disney a huge scope in, firstly manufactures they can partner with, which then opens the opportunity to reaching a larger audience. Another way in which Disney created a successful marketing campaign through the use of cross-media promotion is through social media, which is very relevant in the 2016 version of the Jungle Book. For example, Disney partnered with Snapchat, where users could use filters which made them look like the re-imagined c

PRODUCTION   The film was produced by Walt Disney Pictures, directed and co-produced by John Favreau and written by Justin Marks. It was partly based on Disney's original version but drew more on Kipling's original books which had much darker tones and Disney wasn't as focused on aiming this version at a family audience.  The re-production continued the ongoing policy to create live-action versions of previously animated classics which gives the films momentum before they even begin.  CGI production was used to add the live-action.  Animals and landscapes were created on computers by the British digital effects house - MPC. Here they used the concept of realism rather than cartoon which hence targeted older movie-goers. This was also effective as this target age group will have previously enjoyed the original 1967 version throughout their childhood, and hence provides nostalgia.  Favreau wanted the film to be a homage to classic Disney films. E.g. the opening