Maddie Haywood's A Level Media

In both of these advertisements the theme of femininity is explored in two opposing ways. Firstly, in the McDonald's advertisement, the use of an original black and white image creates a classic aesthetic. This approach is emphasised by the use of a modestly dressed women, with her style referencing the fifties era. Whereas in the other poster, the theme is much more modern with the use of bright colours making it seem playful and almost childish. The image used is quirky in comparison, however also flirty, making the advert lighthearted.  The brands have used these aspects as they are relevant to the different target markets. For instance, the McDonald's advertisement, I feel is aimed at an older market rather than their typical audience of children and young adults. I have made this conclusion due to the classic image which has been used, along with the black and white theme. McDonald's is a well-known fast food restaurant and so nearly all social groups an

E.g. feminism E.g. consumerism  E.g. celebrity culture E.g. multiculturalism E.g. changing attitudes to sexualities E.g. postmodernism  

E.g.  E.g. E.g.  The examples above, all represent Theresa May in a negative light, no matter the political ideology of the newspaper. Firstly, The Guardian, a left-wing liberal paper, is often unsupportive of May due to contrasting political beliefs. Even so, the images of the prime minister which have been used on this front over are unflattering; hence, taking the attention away from the importance of the speech she was involved in, and placing it on her 'coughing and spluttering' instead.  Secondly, City A.M.'s front cover focuses on May's loss  

To what extent do the elements of media language used in source A & B convey different values, attitudes and beliefs about the world? Source A Source B In the two given sources, they both convey two very different angles on the EU's refugee crisis. Firstly, the Daily Mail's approach to this news shows how the papers low-brow agenda dehumanises the refugees who have traveled into the country, labelling them as if they were insects, 'the swarm'. However by reading further into this front page, the subheading states that the prime minister, 'Cameron', referred to the UK's migrants as if they were insects. Furthermore, even though the Daily Mail didn't make this dehumanisation originally' the way in which the paper has chosen to present the coverage still comes across as if they agree with this opinion.  In source B, the Guardian deliverers an opposing view on the news story. The paper uses an emotive but realistic

Here, the examples above show an example of a tabloid paper, (The Daily Mail), and a broadsheet paper, (The Independent), both covering the events which have occurred in Syria. These front cover pages are from the same date, hence the analysis of the two papers can be compared directly. One element of these two examples is a major factor in the influence of how the information is portrayed; the papers political stances shine through the headlines, effecting all aspects of these front covers.  Firstly, focusing on the paper brands themselves, their political stances are clear. The Daily Mail is a middle-market right-wing paper, therefore the opinion in this front cover can be easily presumed. The Daily Mail is typically supportive of conservative values, and hence any decisions made by Theresa May are often placed in a positive light. For instance, in the example above the masthead reads 'TRUMP: MISSION ACCOMPLISHED'. The Syrian airstrikes have been supported by three