ADVERTISMENTS: LUCOZADE & SHELTER



Comparison between the two advertisement


overall message
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These two advertisements are both very effective for their individual purposes, though both using very different styles to present their campaigns. The overall message that each advert showcases is very different, for instance the Lucozade campaign is very simplistic, using very minimal images and text rather than the advert by Shelter. Here the charity present their advert using three separate



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