Maddie Haywood's A Level Media

E.g. This Big Issue magazine cover uses intertextuality to link the release of the new Paddington Bear movie with the recent migrant crisis in relation to the EU referendum.  The location used for this Big Issue cover features a CGI scene of London, this is made clear though the inclusion of famous landmarks like Big Ben and the Houses of Parliament. The specific position which the magazine has chosen to place the character  Paddington Bear, on the walk way alongside the River Thames. This usage of a location which is well-known, especially to tourists, helps to link to the idea of rough sleepers as this is a typical area which is heavily used by rough sleepers.  It is likely that this location has been used as the trusted magazine acts as a social business providing employment opportunities for those in poverty. This came about in 1991 due to the increase in the numbers of rough sleepers in the London area. Hence, the use of a 'migrant' characte...

This music video for Massive Attack's single 'Unfinished Sympathy' features one main character, a guest vocalist for the band,  Shara Nelson throughout the entirety of the video. This is one of the unusual aspects which Massive Attack have used in this music video, possibly referencing the idea of perspective wealth and poverty; as the urban American setting used creates the mise-en-scene of neglected street life. Due to this Shara Nelson becomes a striking contrast to the scenes unveiling around her.   The video begins with a close-up shot of a black, leather gloved hand with steel balls being rolled around within; here this masculine action sets the scene for the following shot showing a rough looking gang. When the camera zooms out to reveal this group of men on the street, the use of a hand-held shot helps to add rawness to the setting- representing the clear poverty within the urban area. In traditional moving image editing, shots would usually cut from...

E.g.  E.g. E.g.  It is clear from these videos that they all belong to the dance music genre, with all three using fast paced editing with shots cutting fro one scene to another, creating the sense of realism that their would be in the environment where the song would be played. Furthermore, a typical convention of music videos in the dance music genre is the use of well-lit, vibrant locations. All of the examples above relate to this convention, with Sigala's video the producers have used an urban American setting with bright coloured smoke adding to the vibrancy of the the shots. Similarly, in MK's music video the setting seems to have a more toned down aesthetic however also includes buildings which are painted in brighter colours and pink and blue.  The modern dance music genre has a typically young target audience, ranging from late teens into young adults. Therefore, dance music videos tend to include actors or models who fit int...

This campaign has been used by the brand Old Spice to widen their audience, reaching to a younger male target market. By changing their marketing campaign the brand is helping itself adapt to a more modern world. This has been presented through the use of an abstract advertisement, with multiple details creating a busy looking scene. Within the poster, it shows a male model who automatically draws in the audiences main attention. Then, from this further details are explored. The Old Spice model appears to be wearing a beach with his head blending into a volcano; this is hence presented to the audience as almost humorous due to the posters unrealistic traits. This aspect of the advertisement helps to pitch their product to the younger audience as this follows more typical conventions of advertisements which are aimed at this younger male audience. The brand has used a desirable, paradise-like setting for this poster. This is linking to the brands 'Fresh...

  E.g. 'wear a hat indoors' This shot was one of the hardest shots to recreate, as the setting was hard to source. However the shot we did find with the windows in the background work well as a replacement to the mirrors in the original. As well as this, I feel that my group did well at achieving an accurate replica of the wide shot, however in our shot the camera is slightly closer to the models compared to H&M's campaign.  E.g. 'don't try at all' E.g. 'dress like a man' E.g. 'mix pink and red'

How organised were you as a group? What elements of organisation were vital to you as a production group? I felt that our group were organised with our production as we completed all the shots and edited the clips together to create the video within the required time frame. This was due to the specific schedule we created prior to the production process. Within this we included details like the name of the shots we needed, as well as the props and models we would require to complete these shots. Due to this previous organisation, when it came to shooting our group knew what was needed to produce a shot which worked how we initially wanted. As a group, we also made the decision not to produce call sheets for each of he shots needed, this was because of the detail we had already gone into with the schedule.  However our organisation did lack when we were unsure as to the dates of the shoots. Because of this there was a couple of situat...

E.g. Video camera I felt that the video camera toke the worst shot out of the three cameras we tested. The shot made our model look very pale, washing him out, especially against the white background. Similarly the sharpness of the shot was not of the same standard which the other cameras produced. The focus of the image is clearly in the center, hence the models jumper and ear are more in focus than his face.  The shot was taken in a well lit area and so the video camera didn't have to deal with combating lighting issues. However I do feel that this camera has captured the depth of the shot well as it is clear that the model is in the foreground, compared to the white wall behind him.    E.g. Nikon camera This Nikon camera produced the sharpest shot of all the three cameras, with its focus on the models face, rather than in the center of the shot where only his jumper is showing. However this camera has produced an image which has m...