CONVENTIONS OF DANCE MUSIC
- strong beat
- tempo
- upbeat vocal
- remixed pop
- build up/layers
- lyrics are often looped/repetition
- electronic sounding
E.g. Sigala
E.g. Jax Jones
E.g. Jonas Blue
http://www.jonasblue.com/
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These examples all show conventions of the typical dance music genre, using these conventions to help represent the artists themselves. Firstly, an obvious theme is the use of bold colours, often also giving their audience connotations of summer, the time when dance music is usually released. Looking specifically at Sigala's and Jonas Blue's websites, they have both used quite cool tones of blue, here usually giving connotations of cold and sadness. However in both examples the overall mise-en-scene of these is the opposite; this has been achieved through the use of a natural looking lighting in Sigala's website, and the use of brightly coloured text in Jonas Blues' website placed over the cool blue background.
On Jax Jones' website the homepage shows links to social media platforms and other sections of the website, however one continuous homepage has been used where you are able to scroll down through different sections. Because of this, the website can be navigated in multiple ways making it simple as well as highlighting some elements such as the tour dates which can be found on different pages of the website.
...
These examples all show conventions of the typical dance music genre, using these conventions to help represent the artists themselves. Firstly, an obvious theme is the use of bold colours, often also giving their audience connotations of summer, the time when dance music is usually released. Looking specifically at Sigala's and Jonas Blue's websites, they have both used quite cool tones of blue, here usually giving connotations of cold and sadness. However in both examples the overall mise-en-scene of these is the opposite; this has been achieved through the use of a natural looking lighting in Sigala's website, and the use of brightly coloured text in Jonas Blues' website placed over the cool blue background.
On Jax Jones' website the homepage shows links to social media platforms and other sections of the website, however one continuous homepage has been used where you are able to scroll down through different sections. Because of this, the website can be navigated in multiple ways making it simple as well as highlighting some elements such as the tour dates which can be found on different pages of the website.
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