OK GO: REPESENTATION IN MUSIC VIDEO

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How are Ok Go representing themselves?


Within their music videos, he band Ok Go represent themselves with an alternative approach. The band members feature in all of the above examples, using specialist techniques like fast-paced editing to pronounce their movements and to create the allusion of time passing. This use of alternative techniques within their videos helps to represent the band as individuals as well as their genre of music. The rock band have created complicated music videos, helping to represent the ideas within their songs through visuals.


This unique identity is shown through their use of media language, for instance within the first video shown above, one continuous shot is used. As well as this, the video shows the band members using treadmills in a non-traditional manner, therefore the use of one continuous shot allows the audience insight into the small mistakes which are made. This makes the video seem real to the audience, with its rawness representing the band Ok Go.













































































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