FASHION MARKETING



E.g. Stussy









These advertisements by Stussy are consistent throughout, using a black and white theme with the same quirky font. 


























































E.g. ZARA













These advertisements by ZARA may be shown on billboards or as smaller posters at bus stops, or train stations. It is clear that the different posters are all part of the same clothing line, with the setting of the pictures staying consistent though changing room image to image.


















E.g. Chanel







E.g. Jigsaw






Here, the fashion brand Jigsaw are advertising their recent clothing line, though as well as this, they are also linking it to a social issue they feel needs to be advertised - immigration. They have chosen to bring this issue to light, as it affects them as a fashion brand; for instance, buying materials from off-shore locations.










Fairtrade







E.g. Kowcow







E.g.
















































Comments

Post a Comment

Popular posts from this blog

STRANGER THINGS - NARRATIVE AND GENRE

Genre Long Form TV Drama is a media form with specific codes and conventions that help us recognise it as such. 1. What are the formal codes and conventions of Long-Form TV Drama?  Within long form TV drama there are often minimal central characters unlike soap television where many characters are included within the  main plot. The main plot of a long form TV drama is typically an issue which needs to be resolves, as well as smaller sub-plots which run along the main plot line. Long form TV drama also has multiple episodes in each season, usually at least ten episodes. These seasons  do sometimes run into each other, with plots linking u, however story lines can also be limited to a season. Even though the title refers to television, long form TV dramas are also shown on streaming services such as Netflix. Typically, long form TV dramas open with an establishing shot, or an extreme long-shot, which show an environment that will later be revealed. ...
Read more

DANCE MUSIC VIDEOS TEXTUAL ANALYSIS

Image
E.g. Red Lights - Tiesto E.g. Nobody To Love - Sigma In both of these videos, it shows a very clear representation of the age group which are typically into dance music This is shown through the use of age specified models/actors in the videos, all appearing to be in their early twenties. Those shown in the videos are predominantly female, however I do not feel that this is linking to the fact that the artists fan bases are mainly of this gender. From this it is apparent that the videos have tried to target both genders, however, personally I feel that the use of the male gaze has overtaken the empowerment of women which was supposedly targeted at the females watching these videos.  The male gaze is very prominent within both of these videos, with low angle camera shots lingering on women's bodies instead of the overall scene. Due to this, both videos are almost narrowing their audience, by both assuming the sexuality of the audience...
Read more

THE BIG ISSUE REVISION

Image
E.g. This Big Issue magazine cover uses intertextuality to link the release of the new Paddington Bear movie with the recent migrant crisis in relation to the EU referendum.  The location used for this Big Issue cover features a CGI scene of London, this is made clear though the inclusion of famous landmarks like Big Ben and the Houses of Parliament. The specific position which the magazine has chosen to place the character  Paddington Bear, on the walk way alongside the River Thames. This usage of a location which is well-known, especially to tourists, helps to link to the idea of rough sleepers as this is a typical area which is heavily used by rough sleepers.  It is likely that this location has been used as the trusted magazine acts as a social business providing employment opportunities for those in poverty. This came about in 1991 due to the increase in the numbers of rough sleepers in the London area. Hence, the use of a 'migrant' characte...
Read more