REPRESENTATION & POLITICAL IDEOLOGIES

To what extent do the elements of media language used in source A & B convey different values, attitudes and beliefs about the world?

Source A



Source B






In the two given sources, they both convey two very different angles on the EU's refugee crisis. Firstly, the Daily Mail's approach to this news shows how the papers low-brow agenda dehumanises the refugees who have traveled into the country, labelling them as if they were insects, 'the swarm'. However by reading further into this front page, the subheading states that the prime minister, 'Cameron', referred to the UK's migrants as if they were insects. Furthermore, even though the Daily Mail didn't make this dehumanisation originally' the way in which the paper has chosen to present the coverage still comes across as if they agree with this opinion. 
In source B, the Guardian deliverers an opposing view on the news story. The paper uses an emotive but realistic masthead, 'the shocking, cruel reality of Europe's refugee crisis'. Here, straight away it is clear the ideology which the Guardian is backing; this headline making the reader understand the other side of the migrant crisis which the media doesn't often cover. This front cover is especially effective due to the use of the image alongside the masthead. Within it, the image shows a migrant child being carried ashore after not surviving their journey to a safer home. As a broadsheet newspaper, the Guardian's agenda doesn't usually touch on gaining an emotive response from their audience however with this particular news story this, almost tabloid method, I feel, is extremely effective. 

These two sources can be looked into further as presumptions can be made as to what ideologies and beliefs the brands follow and promote in the print. From this front cover, it is clear that the Daily Mail's right-wing ideology was likely to also be in favour of a more recent debate regarding brexit. I can draw this conclusion based on the negative way in which non-UK-born individuals are presented. As well as this, the Guardian's left-wing liberal approach presents the  refugees as human beings, stating how what they have to go through to escape their war-torn countries is 'cruel' and 'shocking'. 

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