MUSIC ARTISTS WEBSITE ANALYSIS

E.g. Arctic Monkeys (alternative) 

  • The band have used one main image on their website, this then fades out into a black coloured background. This image used is quite complex and so may be understood in multiple ways; it creates almost a puzzle-like concept with layers creating different shapes. The bottom on the image looks like it may be part of a DJ's set, possibly referencing that their new album may use modern producing techniques. The fade out of this image goes down in a layered formation, creating the aesthetic that the image is stood on a stage. 
  • The text used on this website is very minimal, with the artists name not even present. As well as this, the font used is quite alternative, creating a futuristic theme. The text is set against a black background and so is shown in an off-white/cream colour which links in to the main image. Some of the text has also been written in black and so this has been placed in a box of the opposing colour.
  • At the top of page, it shows Arctic Monkeys more modern logo which links in with the new release of the album 'Tranquility Base Hotel & Casino'. This is a very simplistic logo, using a geometric shape which is repeated, again with the same layers shown in the main image. 
  • The website also includes audio-visual content, the promotional video for the bands upcoming album; this also carries on the overall theme of the website.  
  • Finally, the layout of this website all helps to add emphasis onto the main image shown, with all the elements centered to this image. The title of the album is also positioned underneath the main image which again, helps to draw attention to the center of the website.     



 E.g. Macklemore (rap/hip-hop)

  • This artists website uses one image which fills the entirety of the screen; this image shows a side on low angle image of an old-fashioned American car which helps to represent Macklemore as a vintage-inspired artist. This image also includes the artist himself, centered to the image, shown leaning against the car, looking straight to camera. The image also has a graininess to it which again helps to represent the vintage theme Macklemore is conveying through his image.
  • On this website there are three different fonts which have been used, firstly the main title of the newly released album is shown in a slanted font which also conveys an American style with the style of lettering used. This same font is then used for the artists name shown above, however this is of a smaller text size as well as being straight standing rather than slanted. The other text shows links to parts of the website such as 'shows' and 'merch', these are also in a simpler font compared to the main titles. 
  • This particular artist uses his name as a logo, this is shown at the top of the page, with the text made clearer by using a white font against a darker background. 
  • The website also has a link which takes you to the music video of one of the singles on the album, this use of audio-visual content helps to sell the artist to those who maybe haven't heard any of the produced tracks. 
  • The website has used a simplistic layout with the colours of the background helping to split the image into sections. For instance, the top menu is shown as an overlay to the main image, with the text options then placed on top of this. The other elements are all positioned around the image, with the titles placed either side of the artist, along the front and back of the car. 



E.g. Dan Caplen (pop) 



  • No images are used in this website, with only audio-visual content shown on the home page, with a link to a featured music video. 
  • The text used is also very minimal, with only the artists name, and three other links to other sections of the website. These all use the same font which is very simplistic and uniformed. For the main title, the spacing between the lettering is increased helping to spread out the artists name across the width of the website. All this text is shown in white, contrasting with the black background. 
  • At the top of this website the artists logo is centered, this  consisting of Dan Caplen's initials over a rectangle, creating a similar look to logos of record labels. Again, this helps to continue the simplistic theme which is present throughout the entirety of the website. 
  • The layout of this video shows all the aspects to be centered, with the same sized gaps between each section. This creates a straightforward looking website with all the information shown in a clear format.

Comments

Post a Comment

Popular posts from this blog

STRANGER THINGS - NARRATIVE AND GENRE

Genre Long Form TV Drama is a media form with specific codes and conventions that help us recognise it as such. 1. What are the formal codes and conventions of Long-Form TV Drama?  Within long form TV drama there are often minimal central characters unlike soap television where many characters are included within the  main plot. The main plot of a long form TV drama is typically an issue which needs to be resolves, as well as smaller sub-plots which run along the main plot line. Long form TV drama also has multiple episodes in each season, usually at least ten episodes. These seasons  do sometimes run into each other, with plots linking u, however story lines can also be limited to a season. Even though the title refers to television, long form TV dramas are also shown on streaming services such as Netflix. Typically, long form TV dramas open with an establishing shot, or an extreme long-shot, which show an environment that will later be revealed. These environments often have
Read more

ANALYSING LUCOZADE'S ADVERTISMENT

Image
How have they represented their product in the poster?  This poster by Lucozade is attractive to the audience, using a bold font and a simple layout to make it appealing to those interested. The audience for this advert are most probably interested in sport, therefore will connect with the elements used. Though, as this advert is for a major brand like Lucozade they can afford to place this on a billboard in a busy area, or in a major magazine for example. Hence the audience is vast for an advertisement like this, therefore the elements used must appeal to this large target market. The use of a very simplistic layout adds emphasis to the message behind the advertisement; with no unnecessary elements taking the focus away from the text and the image. The font used for the text, 'IN A DIFFERENT LEAGUE', is simple, though also bold and easily read. This is an important factor when finding a font for an advertisement on this scale, as it is likely to be shown
Read more

DANCE MUSIC VIDEOS TEXTUAL ANALYSIS

Image
E.g. Red Lights - Tiesto E.g. Nobody To Love - Sigma In both of these videos, it shows a very clear representation of the age group which are typically into dance music This is shown through the use of age specified models/actors in the videos, all appearing to be in their early twenties. Those shown in the videos are predominantly female, however I do not feel that this is linking to the fact that the artists fan bases are mainly of this gender. From this it is apparent that the videos have tried to target both genders, however, personally I feel that the use of the male gaze has overtaken the empowerment of women which was supposedly targeted at the females watching these videos.  The male gaze is very prominent within both of these videos, with low angle camera shots lingering on women's bodies instead of the overall scene. Due to this, both videos are almost narrowing their audience, by both assuming the sexuality of the audience as well as losing the be
Read more