INITIAL RESEARCH: THE JUNGLE BOOK

The Jungle Book (1967)
Who made it?

  • Disney created the original (1967) film based on Rudyard Kipling's book of the same name


 How was it marketed?

  • limited edition DVD
  • vaulted the purchases of the film (stopped to build up the demand)
  • vinyl soundtrack 
  • digital downloads 
  • theme park rides 


How successful was it?

  • box office smash 
  • $141 million gross (29th highest grossing film in the USA)
  • $205 million made worldwide 

E.g.


advert - codes & conventions 
audience?
how successful?

The Jungle Book (2016)

 Who made it?
  • based on the original by Rudyard Kipling
  • Jon Favreau Brigham Taylor

How was it marketed?
  • fan conventions showing sneak-peak footage
  • bloggers
  • entertainment news sites
  • trailers included the scarier moments from the film to widen their audience
  • the actors appeared in many posters/billboards alongside their animated character 
  • attached their adverts to other films like 'Star Wars: the Force Awakens' which had an audience which was predominantly male as this gender is usually put off Disney films
  • trailer during the Super Bowl 
  • special promos at IMAX cinemas in 3D
  • website linking to the female-orientated sites Tumblr
  • virtual reality experience and a 360 degree tour of the 'jungle' on Facebook
  • theme park rides with sneak-peak footage
  • Disney stores merchandise
https://www.nytimes.com/2016/04/18/business/media/disneys-savvy-marketing-jungle-book.html
How successful was it?
  • $900 million 
  • $103.6 million grossing in the USA
  • top three films in 2016
  • most successful live-action adaptation 
E.g. the trailer shown at the Super Bowl 



 E.g. 



advert - codes & conventions 
audience?
how successful?


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