MARKETING OF VIDEO GAMES

E.g. Xbox


'Xbox Champagne' 

This advertisement by Microsoft is one of the first examples of a viral video before the age of Youtube, which was promoting the first ever Xbox (2002). It is also renowned for falling foul of the Independent Television Commission and hence being banned. In total it attracted 136 complaints from people who found the advertisement 'offensive, shocking and of bad taste'. Though the main cause of concern came from the theme of death which is portrayed in the advert. However Microsoft defended the advert, stating that it was supposed to portray a positive outlook on life. ITC dismissed this as the regulations for advertising are more strict as viewers don't gain any prior warnings in relation to content or cannot chose to watch it, as they could chose to watch a violent television programme. The banning of this advertisement only made it more popular and memorable, hence to this day it is easy to find on sites such as Youtube.

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