MINECRAFT - AUDIENCE & INSTITUTION

Minecraft is often used as an educational tool as it allows users to 'create not destroy' which sets it apart from other games within the industry, which are often targeted around violence. The endless modes which Minecraft provides allows users to create individual worlds and 'builds' which can then be shared with other users to expand social interaction. Traditionally children are encouraged to not interact with others on the internet as, for obvious reasons true identity can be hidden. However, this game is known online as a good platform for children to interact with others as they all share similar interests within creation. 

Minecraft was brought by Microsoft in 2014 for $2.5 million which resulted in many stipulating how it would impact on the game itself...

Advantages -
  • provides sufficient funding 
  • the game helps to widen the audience for Microsoft as traditionally it was deemed a simple and 'boring' platform for adults 
  • Minecraft hasn't yet peaked so Microsoft has brought a developing company which will produce profit

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