MINECRAFT - PRODUCTION, DISTRIBUTION & CONSUMPTION

Example exam question - 

 Explain the impact of digitally convergent media platforms on video game production, distribution and consumption, refer to Minecraft to support your answer. 
Why do people play video games?

  • escapism 
  • social interaction 
  • educational
  • adrenaline rush 
  • entertainment 
  • obsession 


Minecraft is an independent computer game designed in 2009, with it being released on multiple platforms - 

e.g. Microsoft Windows 
e.g. Mac 
e.g. Xbox 360
e.g. Playstation 3
e.g. mobile phones

Minecraft has variable gameplay modes, for instance creative and survival mods. These also include intertextual mods which link Minecraft to other popular game plays such as The Simpsons or Lego.

Minecraft has a pixelated old-fashioned aesthetic which has taken the gaming world by surprise as it originally seems like the game is behind the rest of the gaming world when it comes to aesthetics. However mods have now been created which produces game play footage to create a more modern looking 'world' to play in.


How do the producers target, attract, reach and construct audiences?

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