Maddie Haywood's A Level Media

Artists who have had major influences on the development of dance music through the years... E.g. James Brown (1933-2006) He was known as the 'Godfather of soul' for his long-lasting career which influenced the development of several different music genres. His 'wrestling of soul into the tight, sweaty shape of funk was perfect for the days when the word "disco" still referred to the venue rather than the music.' E.g. Timmy Thomas (1944-) He is an American R&B singer, keyboardist, song writer and record producer; best known for the song 'Why Can't We Live Together'. He was also a Polydor act who provided crucial development i  1972 by being one of the first producers to use one of the early drum machines on his hit song, stated above.  E.g. Giorgio Moroder (1940-) He is an Italian singer, songwriter, record producer and DJ. He is also a four-time Grammy award winner, as well as being dubbed with pioneering Ital...

Your Target Audience: A culturally sophisticated 16-25 AB demographic. AB Demographic: A - Upper Class - Higher managerial, administrative or professional. (4% of population) B - Middle Class - Intermediate managerial, administrative or professional. (23% of population) E.g.  E.g.  E.g. 

Universal Music Group is a global music corporation, considered one of the 'big three' along with Sony Music and the Warner Music Group.  The group was founded in September 1934.

E.g. Red Lights - Tiesto E.g. Nobody To Love - Sigma In both of these videos, it shows a very clear representation of the age group which are typically into dance music This is shown through the use of age specified models/actors in the videos, all appearing to be in their early twenties. Those shown in the videos are predominantly female, however I do not feel that this is linking to the fact that the artists fan bases are mainly of this gender. From this it is apparent that the videos have tried to target both genders, however, personally I feel that the use of the male gaze has overtaken the empowerment of women which was supposedly targeted at the females watching these videos.  The male gaze is very prominent within both of these videos, with low angle camera shots lingering on women's bodies instead of the overall scene. Due to this, both videos are almost narrowing their audience, by both assuming the sexuality of the audience...

Disco in the early 70's nightclubs were known as discos, they employed DJ's to play dance tracks as this was cheaper than hiring live bands in the mid-70's tracks emerged which had a new rhythm, making them easier to dance to (a simple   four-on-the-floor  bass-drum beat with  hi-hat  on the  offbeats) E.g. Bee Gees - Night Fever (1977) House in the early 80's a new style of disco known as 'house' developed in the gay clubs of New York and Chicago  similar to disco, the songs had catchy melodies with lyrics about going out and having fun these also had pounding four-on-the-floor disco rhythms; using music drum machines and synthesizers instead of drum kits and other instruments, although the piano remained central in most house music  in the late 80's house music reached the UK, with the artist Basement Jaxx bringing about a second wave of house music in the late 90's with their hit 'Red Alert' E.g. Black Box - Ride on T...

E.g. visual style/mise-en-scene club scene crowds dancers against fluorescent backgrounds  performer on stage  narrative components  artist performance in a club follows a female character throughout representation of gender low angle shots focusing on the shape of a women's body typical club attire males shown dancing  ideology  E.g.  visual style/mise-en-scene sunset natural fairground clips narrative comp onents  follows the performer through different settings 'rhythm of my life' representation of gender   women shown dancing though not sexualised as in common dance music videos  feminine  ideology  E.g. E.g.  E.g. E.g.

- strong beat - tempo - upbeat vocal  - remixed pop - build up/layers - lyrics are often looped/repetition - electronic sounding E.g. Sigala https://www.sigalamusic.com/ E.g. Jax Jones http://www.jaxjones.co.uk/ E.g. Jonas Blue http://www.jonasblue.com/ ... These examples all show conventions of the typical dance music genre, using these conventions to help represent the artists themselves. Firstly, an obvious theme is the use of bold colours, often also giving their audience connotations of summer, the time when dance music is usually released. Looking specifically at Sigala's and Jonas Blue's websites, they have both used quite cool tones of blue, here usually giving connotations of cold and sadness. However in both examples the overall mise-en-scene of these is the opposite; this has been achieved through the use of a natural looking lighting in Sigala's website, and the use of brightly coloured text in Jo...

E.g. Arctic Monkeys (alternative)  The band have used one main image on their website, this then fades out into a black coloured background. This image used is quite complex and so may be understood in multiple ways; it creates almost a puzzle-like concept with layers creating different shapes. The bottom on the image looks like it may be part of a DJ's set, possibly referencing that their new album may use modern producing techniques. The fade out of this image goes down in a layered formation, creating the aesthetic that the image is stood on a stage.  The text used on this website is very minimal, with the artists name not even present. As well as this, the font used is quite alternative, creating a futuristic theme. The text is set against a black background and so is shown in an off-white/cream colour which links in to the main image. Some of the text has also been written in black and so this has been placed in a box of the opposing colour. At the t...