COURSEWORK SUBMISSION

Website - https://madzh2000.wixsite.com/dancemusicartist












The music video is also assessable on the website (above)





Statement of intent 


The music video I create will be set to the audio track of 'Show Me Love' by Sam Feldt, within this I will use dance music video conventions such as showing a progressive narrative or performance throughout the video, though by also mixing the locations used. I will also match the upbeat tempo of the dance track with fast paced editing - cutting between contrasting shots, in time to the beat. I will also use industrial looking lighting as I hope to create a video which has a raw and basic aesthetic, also aided by the use of a typical wide angle shot of a GoPro camera. For this I like the idea of creating a hand-made aesthetic, looking as if one of the characters within the music video are filming, helping to place the AB demographic, 16-25 year olds directly within the action of the video. 

I will also use media conventions for the website I create. For instance, I will include a home page with information on the artist, as well as related images and linked tabs. Here, these will link to other pages where further information such as tour dates for the artist and the link to the music video will appear. My website will also show a clear title for the artist with a prominent logo, helping to brand the artist throughout the products. This logo will relate to my artist’s background, for instance a modern take on a pinpoint which would be placed in a map. From this it will aid the continuity of the overall brand I produce, with the repetition of the artist’s logo and the link to the website, pulling all the products together. I will aim both of my media products towards the AB demographic, 16-25 target market, stated in the brief, hence all elements I include will be tailored, using techniques such as point-of-view shots, which will help the video I create to be relatable to the audience. Within these media conventions I will also create an underlying societal message appealing against the underpinned stereotypes, such as the apathy that young adults have towards the exploration of opposing viewpoints. 

I have chosen these in particular as I feel these issues will appeal to the sophisticated AB demographic of my young target audience; I am also within this target age group and so I am able to relate and easily research into aspects of society which this generation doesn't value.  The ideas I will convey will also suit this sophisticated demographic as the idea of travelling, especially to experience a completely contrasting culture is a hobby which is associated to this demographic.
I will also show branding for the label 'Universal Music' within both my products, as this is the label which my artist is tied to. This will be mainly shown with my website, where I may include a linked tab to information on the label and how it aids my artists work. Similarly, I could also add hyperlinks at the end of my music video to these music service sites, hence helping my artist and Universal Music to make profit for their work. 
As well as creating this theme of branding throughout my media products, I also wish to represent further themes within both media products I create. These include references to stereotypes given to different generations and how they are depicted within society. However, within my media products, especially the music video, I intent to make it clear that these stereotypes I present will become twisted. For instance, looking into how younger people are depicted; then linking this to other cultures, specifically focusing on Indian culture which is where the majority of my footage will be taken, where different attitudes are shown. I have chosen to focus my media product on this societal issue as the culturally sophisticated target market I am aiming my products towards will be able to relate and interact with this message as they are, part of societies future leading generation as well as also being part of one of the generations which carries multiple stereotypes with all of these providing misrepresentations.

Comments

Post a Comment

Popular posts from this blog

STRANGER THINGS - NARRATIVE AND GENRE

Genre Long Form TV Drama is a media form with specific codes and conventions that help us recognise it as such. 1. What are the formal codes and conventions of Long-Form TV Drama?  Within long form TV drama there are often minimal central characters unlike soap television where many characters are included within the  main plot. The main plot of a long form TV drama is typically an issue which needs to be resolves, as well as smaller sub-plots which run along the main plot line. Long form TV drama also has multiple episodes in each season, usually at least ten episodes. These seasons  do sometimes run into each other, with plots linking u, however story lines can also be limited to a season. Even though the title refers to television, long form TV dramas are also shown on streaming services such as Netflix. Typically, long form TV dramas open with an establishing shot, or an extreme long-shot, which show an environment that will later be revealed. ...
Read more

DANCE MUSIC VIDEOS TEXTUAL ANALYSIS

Image
E.g. Red Lights - Tiesto E.g. Nobody To Love - Sigma In both of these videos, it shows a very clear representation of the age group which are typically into dance music This is shown through the use of age specified models/actors in the videos, all appearing to be in their early twenties. Those shown in the videos are predominantly female, however I do not feel that this is linking to the fact that the artists fan bases are mainly of this gender. From this it is apparent that the videos have tried to target both genders, however, personally I feel that the use of the male gaze has overtaken the empowerment of women which was supposedly targeted at the females watching these videos.  The male gaze is very prominent within both of these videos, with low angle camera shots lingering on women's bodies instead of the overall scene. Due to this, both videos are almost narrowing their audience, by both assuming the sexuality of the audience...
Read more

THE BIG ISSUE REVISION

Image
E.g. This Big Issue magazine cover uses intertextuality to link the release of the new Paddington Bear movie with the recent migrant crisis in relation to the EU referendum.  The location used for this Big Issue cover features a CGI scene of London, this is made clear though the inclusion of famous landmarks like Big Ben and the Houses of Parliament. The specific position which the magazine has chosen to place the character  Paddington Bear, on the walk way alongside the River Thames. This usage of a location which is well-known, especially to tourists, helps to link to the idea of rough sleepers as this is a typical area which is heavily used by rough sleepers.  It is likely that this location has been used as the trusted magazine acts as a social business providing employment opportunities for those in poverty. This came about in 1991 due to the increase in the numbers of rough sleepers in the London area. Hence, the use of a 'migrant' characte...
Read more