Maddie Haywood's A Level Media

E.g. This Big Issue magazine cover uses intertextuality to link the release of the new Paddington Bear movie with the recent migrant crisis in relation to the EU referendum.  The location used for this Big Issue cover features a CGI scene of London, this is made clear though the inclusion of famous landmarks like Big Ben and the Houses of Parliament. The specific position which the magazine has chosen to place the character  Paddington Bear, on the walk way alongside the River Thames. This usage of a location which is well-known, especially to tourists, helps to link to the idea of rough sleepers as this is a typical area which is heavily used by rough sleepers.  It is likely that this location has been used as the trusted magazine acts as a social business providing employment opportunities for those in poverty. This came about in 1991 due to the increase in the numbers of rough sleepers in the London area. Hence, the use of a 'migrant' characte...

This music video for Massive Attack's single 'Unfinished Sympathy' features one main character, a guest vocalist for the band,  Shara Nelson throughout the entirety of the video. This is one of the unusual aspects which Massive Attack have used in this music video, possibly referencing the idea of perspective wealth and poverty; as the urban American setting used creates the mise-en-scene of neglected street life. Due to this Shara Nelson becomes a striking contrast to the scenes unveiling around her.   The video begins with a close-up shot of a black, leather gloved hand with steel balls being rolled around within; here this masculine action sets the scene for the following shot showing a rough looking gang. When the camera zooms out to reveal this group of men on the street, the use of a hand-held shot helps to add rawness to the setting- representing the clear poverty within the urban area. In traditional moving image editing, shots would usually cut from...

E.g.  E.g. E.g.  It is clear from these videos that they all belong to the dance music genre, with all three using fast paced editing with shots cutting fro one scene to another, creating the sense of realism that their would be in the environment where the song would be played. Furthermore, a typical convention of music videos in the dance music genre is the use of well-lit, vibrant locations. All of the examples above relate to this convention, with Sigala's video the producers have used an urban American setting with bright coloured smoke adding to the vibrancy of the the shots. Similarly, in MK's music video the setting seems to have a more toned down aesthetic however also includes buildings which are painted in brighter colours and pink and blue.  The modern dance music genre has a typically young target audience, ranging from late teens into young adults. Therefore, dance music videos tend to include actors or models who fit int...

This campaign has been used by the brand Old Spice to widen their audience, reaching to a younger male target market. By changing their marketing campaign the brand is helping itself adapt to a more modern world. This has been presented through the use of an abstract advertisement, with multiple details creating a busy looking scene. Within the poster, it shows a male model who automatically draws in the audiences main attention. Then, from this further details are explored. The Old Spice model appears to be wearing a beach with his head blending into a volcano; this is hence presented to the audience as almost humorous due to the posters unrealistic traits. This aspect of the advertisement helps to pitch their product to the younger audience as this follows more typical conventions of advertisements which are aimed at this younger male audience. The brand has used a desirable, paradise-like setting for this poster. This is linking to the brands 'Fresh...

  E.g. 'wear a hat indoors' This shot was one of the hardest shots to recreate, as the setting was hard to source. However the shot we did find with the windows in the background work well as a replacement to the mirrors in the original. As well as this, I feel that my group did well at achieving an accurate replica of the wide shot, however in our shot the camera is slightly closer to the models compared to H&M's campaign.  E.g. 'don't try at all' E.g. 'dress like a man' E.g. 'mix pink and red'

How organised were you as a group? What elements of organisation were vital to you as a production group? I felt that our group were organised with our production as we completed all the shots and edited the clips together to create the video within the required time frame. This was due to the specific schedule we created prior to the production process. Within this we included details like the name of the shots we needed, as well as the props and models we would require to complete these shots. Due to this previous organisation, when it came to shooting our group knew what was needed to produce a shot which worked how we initially wanted. As a group, we also made the decision not to produce call sheets for each of he shots needed, this was because of the detail we had already gone into with the schedule.  However our organisation did lack when we were unsure as to the dates of the shoots. Because of this there was a couple of situat...

E.g. Video camera I felt that the video camera toke the worst shot out of the three cameras we tested. The shot made our model look very pale, washing him out, especially against the white background. Similarly the sharpness of the shot was not of the same standard which the other cameras produced. The focus of the image is clearly in the center, hence the models jumper and ear are more in focus than his face.  The shot was taken in a well lit area and so the video camera didn't have to deal with combating lighting issues. However I do feel that this camera has captured the depth of the shot well as it is clear that the model is in the foreground, compared to the white wall behind him.    E.g. Nikon camera This Nikon camera produced the sharpest shot of all the three cameras, with its focus on the models face, rather than in the center of the shot where only his jumper is showing. However this camera has produced an image which has m...

This H&M campaign uses fast-paced editing throughout, cutting from scene to scene; representing the fast-pace which the fashion industry is commonly known for. Though as well as this, the overall video refers to the importance of recycling your clothes. By promoting this video, H&M's 'Bring It On' campaign is becoming recognised by a wider audience, making it known to more people the ethics which the brand believes in. For many, this promotion is very appealing as the need for recycling is becoming greater; furthermore some members of the audience then may chose to shop at H&M as they are representing themselves as ethical, with clothing being made from recycled fibres.  The video begins with an establishing shot of a party setting. Here the lighting is low, with the people included shown as silhouettes in the darkness. Similarly, the diegetic sound within this scene, the singing and the base of the music also represent a party environmen...

My two final posters use similar media advertisement conventions; as part of the brief entailed that it should be clear that the two different posters are advertising the same brand. The main images I used within my posters show two different models, with the male model appearing on both posters and a female model on one. I purposely chose for my models to have very simple poses, hence making sure that the audiences attention is all aimed towards the clothing. Then, on the second poster, I moved the male model into the background and also placed him side-on to the camera. This makes sure that the audience is able to see a different angle of the clothing, though helps to increase the continuity across the two advertisements. The female model I added into the second poster allows the brand to showcase how they are a diverse brand, appealing to both genders. Here, this is another factor which helps pull the posters together as the female model is shown in the same...

There are many ethical issues surrounding the fashion industry, though the industry is now changing to confide with the modern world, therefore these issues are reducing... child labour low wages health & safety risks environmental degradation animal cruelty However, there are now many fashion companies who are creating garments which suit veganism and use Fairtrade components... e.g. People Tree As a brand, People Tree have expanded greatly in the past decade. From this they have been able to sell as a concession in the high-street store Topshop, allowing the brand to reach out to a younger target audience. Similarly, People Tree have also gained from celebrity attention, with Emma Watson becoming the brand ambassador in 2009 to 2013. As a activist, Watson liked the idea of Fairtrade clothing and therefore helped to promote them as a brand. When looking through the images which the brand have published, they all help to continue on the th...

E.g. Stussy These advertisements by Stussy are consistent throughout, using a black and white theme with the same quirky font.    E.g. ZARA These advertisements by ZARA may be shown on billboards or as smaller posters at bus stops, or train stations. It is clear that the different posters are all part of the same clothing line, with the setting of the pictures staying consistent though changing room image to image.   E.g. Chanel E.g. Jigsaw  Here, the fashion brand Jigsaw are advertising their recent clothing line, though as well as this, they are also linking it to a social issue they feel needs to be advertised - immigration. They have chosen to bring this issue to light, as it affects them as a fashion brand; for instance, buying materials from off-shor...