Maddie Haywood's A Level Media

There are many ethical issues surrounding the fashion industry, though the industry is now changing to confide with the modern world, therefore these issues are reducing... child labour low wages health & safety risks environmental degradation animal cruelty However, there are now many fashion companies who are creating garments which suit veganism and use Fairtrade components... e.g. People Tree As a brand, People Tree have expanded greatly in the past decade. From this they have been able to sell as a concession in the high-street store Topshop, allowing the brand to reach out to a younger target audience. Similarly, People Tree have also gained from celebrity attention, with Emma Watson becoming the brand ambassador in 2009 to 2013. As a activist, Watson liked the idea of Fairtrade clothing and therefore helped to promote them as a brand. When looking through the images which the brand have published, they all help to continue on the th...

E.g. Stussy These advertisements by Stussy are consistent throughout, using a black and white theme with the same quirky font.    E.g. ZARA These advertisements by ZARA may be shown on billboards or as smaller posters at bus stops, or train stations. It is clear that the different posters are all part of the same clothing line, with the setting of the pictures staying consistent though changing room image to image.   E.g. Chanel E.g. Jigsaw  Here, the fashion brand Jigsaw are advertising their recent clothing line, though as well as this, they are also linking it to a social issue they feel needs to be advertised - immigration. They have chosen to bring this issue to light, as it affects them as a fashion brand; for instance, buying materials from off-shor...

Fairtrade 'Fairtrade is a simple way to make a difference to the lives of the people who grow the things we love. We do this by changing the way trade works through better prices, decent working conditions and a fair deal for farmers and workers in developing countries.' There are many companies and businesses which support Fairtrade, each of them keen to advertise this as it is appealing to consumers... E.g. The Co-operative These advertisements from the Co-op use the merging of two different images to show how the products which are harvested produce items the consumer knows and readily buys. For example, in the middle poster, the image shows a cocoa bean being unwrapped as if it was an Easter egg. This is effective advertisement as it makes a visual image for the reader, how the products which are harvested of-shore create the products like Easter eggs and chocolate.   E.g. Ben & Jerry's This advertisement uses an image which repres...