THE ETHICS OF FASHION

There are many ethical issues surrounding the fashion industry, though the industry is now changing to confide with the modern world, therefore these issues are reducing...
  • child labour
  • low wages
  • health & safety risks
  • environmental degradation
  • animal cruelty


However, there are now many fashion companies who are creating garments which suit veganism and use Fairtrade components...


e.g. People Tree






As a brand, People Tree have expanded greatly in the past decade. From this they have been able to sell as a concession in the high-street store Topshop, allowing the brand to reach out to a younger target audience. Similarly, People Tree have also gained from celebrity attention, with Emma Watson becoming the brand ambassador in 2009 to 2013. As a activist, Watson liked the idea of Fairtrade clothing and therefore helped to promote them as a brand. When looking through the images which the brand have published, they all help to continue on the theme of natural products. For instance, in the advertisement above, the model is show in a meadow-like scene, representing how the garments the brand produce are naturally source and made.  


e.g. TOMS






This brand has a 'one-for-one' policy where for very sale of shoes they make, they will deliver a free pair to a child in need. 







e.g. Thought Clothing









e.g. P.I.C style






e.g. Finisterre







e.g. H&M Conscious Collection







e.g. Kowtow








e.g. Mud Jeans






e.g. Beaumont Organic








e.g. Eileen Fisher










e.g. Armedangels












e.g. Here Today, Here Tomorrow








e.g. The Verdict















































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