DEUTSCHLAND 83' - AUDIENCE PROFILING

Demographic profiling 

 Audiences can be identified or classified by their:
  • age 
  • gender
  • demographic
  • hobbies 
  • ethnicity 
  • employment 
Image result for social status table
Psychographic profiling 

 According to psychographics there are seven different types of people:

 Mainstreamers 

  • this is the largest group, who tend to be domestic, conform, are conventional and sentimental
  • they seek security
  • favour value-for-money family brands

Aspirers
  • this group is typically formed of younger people
  • they seek status, are materialistic, concerned with image and appearance
Succeeders
  • this group is typically higher management and professional people, who are confident and seek control
  • they are goal-minded, organised and hard working
Resigned
  • this group comprises mainly older people, who are interested in the past and the traditional
  • they seek to survive and have rigid and authoritarian values
Explorers
  • this group consists of a younger demographic, such as students
  • they are individuals, have energy and seek to discover new experiences
Strugglers
  • this group consists of a lower demographic, such as low-income groups
  • they seek escape; buy alcohol, junk food and lottery tickets
  • they have few resources other than physical skills
  • they can be alienated and disorganised
Reformers
  • this group are individuals
  • social awareness and independent judgement
  • they are anti-materialistic, but have good taste and social awareness



E.g. Deutschland 83'
  • age = 18-60
  • gender = predominately male
  • demographic = ABC1
  • hobbies = interests in history/war specific dramas 
  • ethnicity = white 
  • employment = see relevant demographics 
  • psychographic = resigned or reformers 

How does this affect the content of the text?

The producers will create a long form television drama (LFTVD) with an audience in mind, and so all elements created must match the specifics to this audience profile. For instance, in Deutschland 83' the protagonist which is followed throughout the drama is a young, white male and so this will have been chosen specifically to help relate to the audience. Even if an audience couldn't now relate to characters shown in the drama, the idea may be, especially in history focused dramas, that they may be able to see themselves from the past. For example, someone who lived through the Cold War may be able to relate to some of the elements represented in the drama, including character individuals.

How does this affect the advertising used for the text?

The type of advertising used needs to be related to the audience to ensure that the effectiveness is heightened. Due to the audience for Deutschland 83' being older minded, methods of advertisement wouldn't be social media for instance. Instead, methods such as advertisements on television would be used, but only on Channel Four to help ensure that even the advertisement is shown to the correct audience profile.

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