ANALYSING LUCOZADE'S ADVERTISMENT

How have they represented their product in the poster?






This poster by Lucozade is attractive to the audience, using a bold font and a simple layout to make it appealing to those interested. The audience for this advert are most probably interested in sport, therefore will connect with the elements used. Though, as this advert is for a major brand like Lucozade they can afford to place this on a billboard in a busy area, or in a major magazine for example. Hence the audience is vast for an advertisement like this, therefore the elements used must appeal to this large target market.

The use of a very simplistic layout adds emphasis to the message behind the advertisement; with no unnecessary elements taking the focus away from the text and the image. The font used for the text, 'IN A DIFFERENT LEAGUE', is simple, though also bold and easily read. This is an important factor when finding a font for an advertisement on this scale, as it is likely to be shown on billboards, therefore customers need to recognise the advert from a distance. The font also stands straight and tall, this may reference football players Gareth Bale, standing tall and strong within matches. As well as this use of font, the colours used within the advert also help to represent the brand Lucozade, as these colours are associated with the drink Lucozade Sport. These colours clearly contrast with each other, again this is another element which helps make the advertisement stand out to the audience. The use of the colour blue, may have been used due to its cooling and refreshing connotations, both are wanted aspects of a sports drink. Similarly, the use of the yellow colour may represent energy and power, again linking in with the qualities the brand are claiming the energy drink will give a performer.

The image used within this advertisement adds to the emphasise behind the advert as a whole. The camera shot especially, directs the message to the audience as the footballer is directed to look straight down the camera lens. This makes him visually seem powerful and strong, whilst also being focused and determined. As well as this camera angle, the way in which Gareth Bale is shown, biting his lip and tensing, also help to give the audience the idea of power, as he is 'IN A DIFFERENT LEAUGUE' compared to everyone else.
This use of text fits perfectly alongside the shown image, clearly referencing the footballer Gareth Bale, who drinks Lucozade. This is a major claim to make, stating, not only that he in better than other footballers, but is another 'league' up. The use of the noun 'league' gives the advertisement another link into their sponsored sport, football; as there are different divisions with leagues within.
Similarly, the use of lighting within the image matches the overall theme of the advert. The image shows quite cooling tones within his complexion, making him almost seem paler. This therefore matches with the blue background used, and the connotations of a refreshing drink. This is another way in which the brand have made it clear that Bale drinks Lucozade - claiming to the audience how if they drink Lucozade too then they will gain the strength which he shows.







Comments

Post a Comment

Popular posts from this blog

STRANGER THINGS - NARRATIVE AND GENRE

Genre Long Form TV Drama is a media form with specific codes and conventions that help us recognise it as such. 1. What are the formal codes and conventions of Long-Form TV Drama?  Within long form TV drama there are often minimal central characters unlike soap television where many characters are included within the  main plot. The main plot of a long form TV drama is typically an issue which needs to be resolves, as well as smaller sub-plots which run along the main plot line. Long form TV drama also has multiple episodes in each season, usually at least ten episodes. These seasons  do sometimes run into each other, with plots linking u, however story lines can also be limited to a season. Even though the title refers to television, long form TV dramas are also shown on streaming services such as Netflix. Typically, long form TV dramas open with an establishing shot, or an extreme long-shot, which show an environment that will later be revealed. These environments often have
Read more

DANCE MUSIC VIDEOS TEXTUAL ANALYSIS

Image
E.g. Red Lights - Tiesto E.g. Nobody To Love - Sigma In both of these videos, it shows a very clear representation of the age group which are typically into dance music This is shown through the use of age specified models/actors in the videos, all appearing to be in their early twenties. Those shown in the videos are predominantly female, however I do not feel that this is linking to the fact that the artists fan bases are mainly of this gender. From this it is apparent that the videos have tried to target both genders, however, personally I feel that the use of the male gaze has overtaken the empowerment of women which was supposedly targeted at the females watching these videos.  The male gaze is very prominent within both of these videos, with low angle camera shots lingering on women's bodies instead of the overall scene. Due to this, both videos are almost narrowing their audience, by both assuming the sexuality of the audience as well as losing the be
Read more

THE BIG ISSUE REVISION

Image
E.g. This Big Issue magazine cover uses intertextuality to link the release of the new Paddington Bear movie with the recent migrant crisis in relation to the EU referendum.  The location used for this Big Issue cover features a CGI scene of London, this is made clear though the inclusion of famous landmarks like Big Ben and the Houses of Parliament. The specific position which the magazine has chosen to place the character  Paddington Bear, on the walk way alongside the River Thames. This usage of a location which is well-known, especially to tourists, helps to link to the idea of rough sleepers as this is a typical area which is heavily used by rough sleepers.  It is likely that this location has been used as the trusted magazine acts as a social business providing employment opportunities for those in poverty. This came about in 1991 due to the increase in the numbers of rough sleepers in the London area. Hence, the use of a 'migrant' character like Paddington hel
Read more