PRE-PRODUCTION STAGE

Fairtrade


'Fairtrade is a simple way to make a difference to the lives of the people who grow the things we love. We do this by changing the way trade works through better prices, decent working conditions and a fair deal for farmers and workers in developing countries.'


There are many companies and businesses which support Fairtrade, each of them keen to advertise this as it is appealing to consumers...


E.g. The Co-operative



These advertisements from the Co-op use the merging of two different images to show how the products which are harvested produce items the consumer knows and readily buys. For example, in the middle poster, the image shows a cocoa bean being unwrapped as if it was an Easter egg. This is effective advertisement as it makes a visual image for the reader, how the products which are harvested of-shore create the products like Easter eggs and chocolate.





E.g. Ben & Jerry's


This advertisement uses an image which represents how by using 'fair trade cocoa' the product is natural, creating an image of health almost. Similarly, the use of the colour green used for the foliage which is shown to be growing out of the ice cream tub, helps to continue on the theme of nature and natural products.






E.g. Starbucks





In this poster for Starbucks, with it's focuses on how their company is now certified for using fair trade coffee beans, using this to help advertise their products as organic and natural. If a product is shown to be Fair trade it automatically becomes more appealing to its consumer as by buying the product the consumer knows that their ,money is going to a bigger and better cause than just purely the company. The background for this poster is also very effective as it is in the same pattern as a coffee bean sack, hence keeping up the natural theme of the poster.

















E.g. Nike




In this advertisement, the company uses a pun on the well-known slogan for Nike, 'JUST DO IT'; this company is able to use intertextuality effectively as the text is printed in the same font and style as it is seen when Nike prints it 













E.g. Marks & Spencer










E.g. Cadbury's































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